Impressive advertising campaigns of Fall - Winter season 2019
CHANEL – THE CLASSIC ELEGANCE
Modeled by French fashion editor Caroline Roitfield, Chanel Fall - Winter 2019 advertising campaign has just been launched with the participation of models Mona Tougaard, Rebecca Leigh Longendyke, Vittoria Ceretti, Kris Grikaite and Jing Wen. The Winter Wonderland Collection focuses on highlighting the models on a white background and minimalistic makeup. The photo series features tweed fabric, houndstooth motifs, oversized jackets and pearl accessories. Upcoming bags also appear in this campaign.
DIOR – THE FEMINISM INSPIRATION
This Dior's Fall-Winter advertising campaign is inspired by the British cultural about the Teddy Girls - the group of women wearing outfits inspired by the style of the Edwardian dynasty. As the main inspiration since designer Maria Grazia Chiuri stared leading Dior, feminism is present in most of the French brand's fashion products. Through the lens of photographer Brigitte Niedermair, the series has completed its task of upholding the feminist spirit through powerful slogans printed on T-shirts.
GUCCI – THE HISTORICAL MARK
Gucci has launched a Fall - Winter 2019 advertising campaign named Prêt-à-porter with a series of photos inspired by the 50s, 60s, 70s and 80s by photographer Glen Luchford. According to the Italian fashion house, the campaign is a story about items, not characters, because the true story of fashion will be told by the wearer. With striking designs such as floral blazers, sports shoes with new looks or oversized feather jackets, Gucci deserves to be among the top brands of the fashion industry this season.
SAINT LAURENT – THE ELEGANT IMPRESSION
Besides the familiar muse Freja Beha Erichsen, Saint Laurent's Fall - Winter 2019 campaign also has a special guest: Allie, a white-faced capuchin, standing on the model's shoulder and next to a olive bag. The question is, will the capuchin show up on the next stage? With the guidance of stylist Alastair McKimm, the series focuses on highlighting designs that enhance the curves of the body such as little black skirt and tuxedo jacket.
LOUIS VUITTON – THE BOLD STYLE
Louis Vuitton's Fall - Winter 2019 campaign features three actresses - Léa Seydoux from France, Samara Weaving from Australia and Zhong Chu Xi from China. The series was taken by Collier Schorr - artist, photographer and collaborator of AnOther Magazine. About this collection, designer Nicolas Ghesquière said he was inspired by the multi-racial mix of Pompidou Center Square, France. As for the outfit, stylist Marie-Amelie Sauve specially created highlights in patchwork details, unique layers and bold lines.
ALEXANDER MCQUEEN – THE CHIC TREND
Kate Moss continues to be the face of the Alexander McQueen Fall - Winter advertising campaign in 2019. Previously, the supermodel had appeared in the brand's advertising series in Spring 2014. The new campaign was set in a rural area of England through the skillful hands of photographer Jamie Hawkesworth.
BURBERRY – THE NOBLE CLASSIC
Designed by Riccardo Tisci, the Burberry Fall - Winter Collection 2019 focuses primarily on coats and prom dresses. According to Tisci, the core value they want to create is to make Burberry an identity. This advertising campaign explores many aspects of British culture and how they coexist. Through the lens of Danko Steiner and Nick Knight, the campaign is carried out both in the studio and at sea, producing romantic yet powerful photos that blend into Burberry's upscale classic.
GIVENCHY – THE NEW BEAUTY
In the Fall - Winter 2019 advertising campaign, Givenchy invited the popular singer Ariana Grande as representative face. Besides, the fashion house also invested an interesting short film about the photo shoot of the "Thank you, Next" singer. She is still the same Ariana Grande with her iconic high ponytail, but this campaign focuses on a different angle of the singer, which is more artistic with unique puffy sleeves and beaded outfits.
VERSACE – THE ROYAL DEMEANOR
High-class and luxurious aesthetic is the highlight of the Versace Fall-Winter 2019 campaign. The trendy collection features models Kaia Gerber and Anok Yai. Brick and cement background and classical velvet interior together create a unique contrasting scenery. In that royal space, the image of designer Donatella Versace is subtly recreated through each portrait under the artistic lens of photographer Steven Meisel.
By: Quinn Abram